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Notes on websites that launch, rank, and stay usable.

Field notes from Shopify, headless, WordPress, B2B, SEO, and multilingual website work, written for teams making practical build decisions.

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Practical tool

Theme audit

Playbook11 min read

Shopify theme audit checklist before you rebuild the store

Before you pay for a full Shopify rebuild, audit the theme, sections, apps, product templates, speed, and editing workflow. The real problem is often more specific than the whole store.

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All posts

8 posts, including playbooks and strategy notes

Main Light website redesign screenshot
Playbook

Website redesign brief template for teams that want fewer revisions

A better redesign brief reduces guessing. It tells the design and development team what needs to change, what must be protected, who owns content, and how launch will be judged.

Open post10 min read
Creaform engineering website screenshot
Playbook

How to build a redirect map before a website migration

A redirect map is not an SEO formality. It is the document that prevents useful pages, backlinks, campaign URLs, and search visibility from disappearing during a redesign.

Open post10 min read
HostingASIC multilingual website screenshot
Playbook

Multilingual website launch checklist for SEO and content teams

Multilingual launch issues usually come from small mismatches: missing alternates, untranslated metadata, inconsistent CMS fields, and pages that were copied but not localized.

Open post10 min read
Kylie Cosmetics Shopify storefront screenshot
Shopify

Why Shopify sites become hard to manage after launch

Most Shopify problems show up after launch, when campaign pages, product updates, and small edits start depending on one-off design or developer support.

Open post9 min read
Main Light website redesign screenshot
Redesign

A website redesign checklist before you move URLs

A redesign can improve positioning and usability, but migrations get risky when redirects, metadata, analytics, and content ownership are left until the end.

Open post10 min read
HostingASIC multilingual website screenshot
SEO

Technical SEO foundations for multilingual websites

Multilingual websites need more than translated copy. Search engines need consistent language signals, localized URLs, and pages that make sense in each market.

Open post9 min read
Artrix Global WordPress website screenshot
Strategy

Shopify theme, headless, or WordPress: how to choose the right build

The right stack is not the most impressive stack. It is the one that supports the business model, content workflow, team skills, and maintenance reality.

Open post10 min read

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