02 / 04 · Shopify / WordPress
Custom theme
Your brand. Easy to operate.
Design themes, templates and components from the ground up around your brand and content model. Keep an established platform and an editing workflow your team can own.
Discuss this approach
Documented framework: Shopify. See the case study for delivery scope.
SELECTED WORK
Distinct brands.
Individual voices.
Scroll to explore · Select a project
A GOOD FIT FOR
A distinct identity. Reusable components.Built for long-term publishing.
What this approach brings
- 01
A visual identity that belongs to the brand
Design around the brand and its audience rather than a prebuilt layout, giving the website or store a distinctive visual language and browsing rhythm.
- 02
Reusable components for ongoing publishing
Turn recurring content into theme blocks, templates and components so new products, campaigns and editorial pages follow a coherent set of design rules.
- 03
Content models that match operations
Structure fields and relationships around products, services, projects or articles so the editing workflow reflects the frontend and reduces repeated formatting work.
- 04
An established backend for commerce or content
Keep the chosen platform’s management experience: Shopify for products and orders, or WordPress for publishing. Configure specific commerce capabilities within the agreed scope.
- 05
Interaction and performance designed together
Consider navigation, motion and mobile use alongside images, scripts and loading order, balancing brand expression with efficient everyday browsing.
- 06
A theme the next team can maintain
Document the theme structure, component usage and essential development decisions so editors know how to make updates and developers can continue maintaining it.