All approaches

01 / 04 · Shopify / WordPress

Theme customization

Fast, stable, focused.

Adapt a proven theme around your identity, pages and interactions. Choose Shopify or WordPress around your business and focus development on the details that matter.

Discuss this approach
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Documented framework: WordPress. See the case study for delivery scope.

Featured Projects

A GOOD FIT FOR

Teams launching quickly or improving brand experience and conversion on an existing theme.

TECHNOLOGY

Choose the platform that fits your team

Shopify

Established commerce tools for products, orders and online sales.

WordPress

Flexible publishing for company websites and WooCommerce stores.

BUSINESS CONTEXT

For businesses and consumers

B2B or B2C defines the business goal. Choose the platform around content, commerce and your team.

B2B · Business

Company websites, service pages, product catalogs and enquiry forms that communicate your capabilities.

B2C · Consumer

Brand stores, product pages and purchase journeys with focused shopping and campaign improvements.

What this approach brings

  • 01

    A proven foundation, focused changes

    Retain an established theme’s structure and core capabilities. Focus development on brand expression, essential content and conversion paths instead of rebuilding the basics.

  • 02

    Brand expression beyond a logo swap

    Adapt typography, colour, layouts and imagery around the brand, creating a consistent experience across home, product and content pages rather than leaving default styling in place.

  • 03

    Core pages shaped around the business

    Prioritise the homepage, product or service pages, landing pages and contact routes so visitors can understand the offer and move towards a purchase, subscription or enquiry.

  • 04

    Familiar tools for everyday editing

    Keep the Shopify or WordPress editing workflow, with practical blocks and content entry points that help the team update products, articles and campaign content.

  • 05

    Mobile usability and launch essentials

    Address mobile reading, image loading, form usability and foundational SEO settings, with responsive checks and launch QA for the agreed pages.

  • 06

    Defined scope with room to evolve

    Establish the theme’s capabilities and customization boundaries first. Add agreed subscriptions, reviews or analytics tools, then extend pages and features through later phases.

Make it happen

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