03 / 04 · Commerce / CMS + independent frontend
Headless development
Familiar editing. A freer frontend.
Keep Shopify, WordPress or another CMS as the backend, with an independent frontend built using Next.js, Hydrogen or a suitable framework. Connect brand experiences, content and business systems beyond standard theme structures.
Discuss this approach
Documented framework: Next.js / React + Shopify Storefront API. See the case study for delivery scope.
SELECTED WORK / HEADLESS
Independent experiences.
Connected possibilities.
Brand, content and commerce, connected through an independent frontend.
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A GOOD FIT FOR
Teams with complex interactions, international markets, multi-channel content or system integrations.
What this approach brings
- 01
An independent frontend for distinct experiences
Separate pages and interactions from traditional theme structures. Use Next.js, Hydrogen or a suitable framework to shape complex motion, product storytelling and tailored purchase journeys.
- 02
Keep the backend your team already knows
Continue managing products, orders or content through the chosen commerce platform or CMS. Plan frontend changes separately from backend operations to reduce disruption for the team.
- 03
Rendering and caching tailored to the content
Choose rendering, caching and update strategies for products, articles and dynamic pages, considering search crawling, initial loading and freshness rather than applying one rule everywhere.
- 04
Shared content across languages and channels
Organise content and product data through APIs to support reuse across languages, markets or devices, with presentation rules defined around each business context.
- 05
Connect business systems and marketing tools
Integrate agreed search, membership, CRM or marketing capabilities through the frontend and service layer, connecting brand touchpoints with existing business operations.
- 06
Independent releases and focused iteration
Manage frontend versions, preview environments and releases separately, with monitoring and rollback planning to help validate new experiences and improve them over time.