Artrix Global
Artrix Global is a WordPress showcase website for a B2B cannabis vape hardware manufacturer. We built the site around product discovery: a brand-led homepage, a filterable product catalogue, and detailed product templates like Xlite that can carry specs, visuals and sales context without becoming a checkout flow.
Year
2026
Project
WordPress product showcase website
Scope
Custom WordPress theme, product catalogue templates, product detail templates, CMS fields, GTM setup
Industry
Cannabis vape hardware, B2B manufacturing
Technologies
WordPressWordPress Theme Development
Advanced Custom Fields
Google Tag ManagerHighlights
- Product-led homepage introducing hardware, marketing support and strategy pillars
- Product collection template with filters for concentrate type, tank volume, features and offers
- Reusable product detail template for pages like Xlite with hero, specifications and scenario displays
- Category structure for product families including dab pens, disposables, pod systems and cartridges
- CMS fields that let the team manage product copy, images, specifications and resource content
- Tracking foundation through Google Tag Manager and SEO-friendly WordPress page structure
Impact / What changed
Product discovery
Before: a large product range needed clearer browsing paths. After: users can move through category, filter and product-detail templates without losing context.
Showcase structure
Before: each product story risked becoming a one-off page. After: products like Xlite use a repeatable detail template for visuals, specs and commercial messaging.
Sales enablement
Before: marketing, hardware and strategy content lived too separately. After: the homepage and catalogue connect product proof with business support content.
Briefing & Challenges
Client Brief
“We need a WordPress website that can present Artrix as a serious global hardware partner, not just a product list. The site has to show the scale of the catalogue, make product filtering useful, and give hero products like Xlite enough space for specs and storytelling.”
Challenges
- Turning a large hardware catalogue into a clear browsing system
- Balancing brand storytelling with practical product filters and specifications
- Creating product detail templates that feel premium while staying easy to update
- Keeping the site focused on inquiry and partner education instead of forcing a standard checkout model
Our Approach
Showcase-first WordPress
We structured WordPress around product content rather than a generic corporate page tree, with templates for the homepage, product archive and product detail pages.
Catalogue UX
The product collection was designed around real decision criteria: concentrate type, tank volume, device features, offers and product families.
Detail pages with depth
Product pages like Xlite combine a strong hero, specifications, feature storytelling and scenario imagery so sales teams can point prospects to one complete product reference.
The Results
Project Highlights
Product Archive
A structured catalogue page combining filters, category links and product cards so users can compare product families without jumping between disconnected pages.
Xlite Template
A detail-page pattern for hero products, with space for product positioning, technical specifications, feature narratives and visual scenario sections.
Editable CMS Model
WordPress fields and reusable sections keep product information, images and supporting content manageable for the internal team after launch.
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