Core Atelier Pilates
Core Atelier Pilates needed a calm, premium digital home for their studio and a booking experience that matched the quality of the in-studio sessions. We designed and built a custom WordPress theme with WooCommerce-powered class sign-ups.
Year
2024
Project
Studio website and booking build
Scope
Brand-aligned redesign, custom WordPress theme development, WooCommerce booking integration
Industry
Fitness, Wellness
Technologies
Highlights
- Custom WordPress theme aligned with studio branding
- WooCommerce-powered class and package purchasing
- ACF-driven modular page builder for the studio team
- Mobile-first booking UX for repeat members
- Performance-tuned imagery for slow studio Wi-Fi
Briefing & Challenges
Client Brief
“Our members already know why they come to us. The site needs to welcome new clients, make the vibe of the studio obvious, and let everyone book a class in as few taps as possible.”
Challenges
- Building a booking flow inside WooCommerce without feeling like e-commerce
- Giving the studio team an easy way to update schedules and content
- Keeping the site calm and editorial while still driving conversions
Our Approach
Calm, not clinical
We designed a soft, editorial visual language so the site feels like an extension of the studio rather than a transactional storefront.
Booking-first UX
Class discovery, package selection and checkout were collapsed into a short, mobile-first flow that returning members can complete in seconds.
Author-friendly CMS
ACF blocks give the studio team full control over schedules, instructors and editorial content without touching code.
The Results
Project Highlights
Class Schedule
A clean weekly schedule that surfaces open slots, instructors and class types, with deep links straight into WooCommerce checkout.
Packages
Drop-in, class packs and memberships presented side-by-side with clear pricing, powered by WooCommerce under the hood.
Studio Story
An editorial about-the-studio section that introduces instructors, philosophy and space – the hook for first-time visitors.
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