Jimi IoT
Jimi IoT's refreshed global website turns a complex IoT hardware, platform, and solutions ecosystem into a clearer B2B journey. The experience leads with smarter movement, then routes buyers into solutions, video telematics, GPS trackers, TrackSolid Pro, success stories, and partner paths.
Year
2026
Project
Global IoT solutions website
Scope
Website redesign, Next.js implementation, product taxonomy, solution storytelling, analytics setup
Industry
IoT, Telematics, GPS Tracking, Fleet Management
Technologies
Next.js
Vercel
Google Tag ManagerVercel Speed InsightsHighlights
- Global homepage repositioning Jimi IoT around vehicles, assets, people, and smarter movement
- Solution IA for logistics, micromobility, motorcycle and e-bike, rental, ride-hailing, OEM and ODM
- Product paths for video telematics, GPS trackers, consumer devices, accessories, TrackSolid Pro, and IoT SIM services
- Scale proof surfaced through 20+ years in industry, 50+ products, 300+ R&D professionals, 1,500+ partners, 8M annual device deployments, and 180+ connected countries
- Resource hub connecting blog insights, success stories, reports, webinars, downloads, manuals, and support tools
- Vercel-hosted Next.js implementation with GTM, analytics, and performance monitoring foundations
Impact / What changed
Clearer ecosystem
The site reframes a broad device, platform, and service portfolio around movement, visibility, safety, and control so prospects understand the offer before choosing a product path.
Faster buyer routing
Solution, product, resource, and partner routes give fleet operators, mobility teams, OEM buyers, and channel partners direct entry points into the content they need.
Global credibility
Scale metrics, partner proof, success stories, and regional positioning support a longer B2B sales cycle without burying users in corporate content.
Briefing & Challenges
Client Brief
“We need the new Jimi IoT experience to feel clearer, faster, and more global. It has to explain hardware, cloud platforms, services, and partner programs without making buyers decode our whole ecosystem first.”
Challenges
- Presenting hardware, software, services, and partner programs without turning the homepage into a dense product dump
- Routing different buyers into logistics, mobility, OEM, rental, ride-hailing, GPS tracker, and video telematics paths
- Balancing global scale proof with practical conversion points like sales, downloads, and partner inquiries
- Making product categories scannable while still giving technical devices enough context
Our Approach
Movement-led narrative
We shaped the homepage around vehicles, assets, people, and motion so the brand story starts with the business problem rather than the internal product catalogue.
Solution-first IA
Navigation and page sections separate solutions from products and resources, letting users move by use case before they compare specific devices.
Product and proof system
Device categories, success stories, resource content, and partner proof were connected into one journey so the site can support discovery, evaluation, and sales handoff.
The Results
Project Highlights
Global Proof Layer
Key metrics and partner signals are promoted near decision points, giving enterprise buyers confidence before they enter product or sales flows.
Solution Cards
Logistics, micromobility, motorcycle and e-bike, OEM and ODM, rental, and ride-hailing content work as focused entry points instead of hidden subpages.
Product & Resource Hub
Video telematics, GPS trackers, TrackSolid Pro, success stories, reports, manuals, and downloads are organized as connected buyer support content.
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