Creaform Engineering
Creaform Engineering needed a modernised global presence for their industrial engineering services. We rethought their information architecture and delivered a design system that works within their existing Sitecore platform.
Year
2023
Project
Global B2B site relaunch
Scope
UX strategy, information architecture, design system, Sitecore front-end integration
Industry
Industrial Engineering, B2B Services
Technologies
Highlights
- Service-led information architecture for complex B2B offerings
- Design system integrated into the Sitecore authoring workflow
- Case study templates that surface measurable outcomes
- Multi-region content strategy with shared component library
- Accessibility-first component patterns
Briefing & Challenges
Client Brief
“Our services are technical and the sales cycle is long. We need a site that helps engineering buyers understand what we do, trust our expertise, and start a conversation with the right regional team.”
Challenges
- Translating highly technical services into buyer-friendly pages
- Designing inside an existing Sitecore template system
- Aligning regional teams on a single global design system
Our Approach
Buyer-led IA
We restructured the navigation around services and industries rather than internal business units, so engineering buyers find the right entry point quickly.
System over pages
The design system was built as a library of Sitecore-friendly components that content authors across regions can assemble without breaking the visual language.
Proof over promises
Case studies, certifications and measurable outcomes were promoted across the site so every service page earns trust with evidence.
The Results
Project Highlights
Service Pages
A flexible template that combines capability overviews, technical detail, proof points and clear next steps, tailored for long B2B sales cycles.
Case Study System
Structured case studies that surface industry, outcome and technologies – authorable by regional teams without design review.
Contact Routing
Regionalised contact patterns that route inquiries to the right engineering team based on service and location.
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