HostingASIC
HostingASIC needed a bilingual platform to sell mining hardware hosting to both Western and Chinese-speaking operators. We built a full Next.js site with Tailwind and baked-in internationalisation from day one.
Year
2024
Project
Bilingual hosting platform build
Scope
Full redesign, Next.js implementation, bilingual content architecture, Vercel deployment
Industry
Crypto Infrastructure, B2B Hosting
Technologies
Highlights
- Next.js + Tailwind implementation on Vercel
- First-class English and Simplified Chinese localisation
- Facility and hardware catalogue driven by structured data
- SEO-ready with Schema.org markup across product pages
- Performance-tuned for global audiences including mainland China
Briefing & Challenges
Client Brief
“Our customers are serious mining operators in multiple regions. The site has to speak their language – literally – and make it obvious how our hosting, hardware and facility offers compare.”
Challenges
- Designing a bilingual content model that doesn’t feel bolted on
- Explaining technical hosting specs to a mixed audience of operators and investors
- Serving global users with consistent performance, including restrictive networks
Our Approach
i18n from day one
Localisation was built into the content model, routing and components from the start so English and Chinese pages behave as first-class citizens.
Specs made comparable
Facility and hardware pages share a structured spec system, so operators can compare power, hashrate and pricing at a glance.
Edge performance
Deployed on Vercel with aggressive caching and RSC streaming so the site loads fast for global operators, not just US traffic.
The Results
Project Highlights
Facility Pages
Each hosting facility has a structured page covering location, power, cooling and available capacity – the details operators actually need.
Hardware Catalogue
A filterable ASIC catalogue with consistent specs, pricing and availability, linked to matching hosting packages.
Bilingual UX
A language switch that preserves context, so switching from English to Chinese keeps you on the same facility, hardware or article.
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