Bluemore Yachting
Bluemore Yachting came to us to build a digital flagship for their luxury charter fleet. We created a Next.js platform that showcases each yacht in cinematic detail while handling bespoke inquiry flows for high-value bookings.
Year
2024
Project
Luxury charter platform build
Scope
Full redesign, custom Next.js development, inquiry and itinerary flows
Industry
Luxury Travel, Yachting
Technologies
Highlights
- Next.js App Router architecture with React Server Components
- Cinematic media-first yacht presentation
- Structured inquiry flow tailored to charter brokers
- Headless content model for fleet, destinations and crew
- Optimized AVIF/WebP delivery via dedicated CDN
- Multi-currency and multi-region pricing logic
Briefing & Challenges
Client Brief
“We sell experiences, not products. The site has to feel as considered as the yachts themselves – calm, confident, and premium – while making it effortless for brokers and private clients to send us a qualified inquiry.”
Challenges
- Balancing high-fidelity visuals with fast mobile performance
- Turning a bespoke sales process into a structured digital inquiry
- Scaling content for a growing fleet without sacrificing editorial quality
Our Approach
Cinematic by default
Every yacht page was designed as a long-form editorial piece. Video, stills and specs share a common rhythm so the fleet feels curated rather than listed.
Inquiry, not checkout
Instead of a shopping cart, we built an inquiry flow that captures the right context up front – dates, party size, destinations – so the sales team starts every conversation informed.
Performance on App Router
We used React Server Components and per-route streaming to keep the site fast on slow networks, without giving up any of the visual density.
The Results
Project Highlights
Fleet Navigator
A filtered, map-aware fleet view that lets clients browse by region, length or amenities without ever leaving the flow.
Yacht Stories
Each yacht has an editorial layout combining spec tables, crew introductions and destination galleries – a sales-ready narrative for brokers to share.
Qualified Inquiry
A multi-step inquiry form that adapts based on yacht, region and dates, pre-filling broker-ready data for the sales team.
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