Sally Hansen
Sally Hansen came to us to refresh their website. With tons of products and a DIY beauty heritage, they wanted to move past being just a product catalog and create a space where people could explore colors, find inspiration, and express themselves.
Year
2024 – present
Project
Global online product catalog relaunch
Scope
Design strategy, full redesign, digital branding, design consulting and quality assurance
Industry
Beauty
Technologies
Highlights
- Color discovery wheel for finding shades by color
- Trend and keyword-based search
- Modular and scalable design system
- Product cards designed to handle a wide range of categories
- Product detail pages driven by content and engagement
- Virtual try on design optimization
- Mobile driven optimized for product and DIY content browsing
- User experience that mimics other leaders in DIY content like TikTok and Pinterest
Briefing & Challenges
Client Brief
“We want Sally Hansen to feel like more than just a product catalog. It should be the go-to spot for DIY nail inspiration. A place where people can discover colors, check out trends, and find their perfect shade, all while keeping the products super easy to browse and right up front.”
Challenges
- Transform a product catalogue into a DIY inspiration platform
- Very tight initial redesign schedule
- Design system that works across different product categories
- Innovate within tight corporate constraints
Our Approach
Mobile-First, Brand-First
We always design mobile-first, to optimize key access points and interactions, making exploration quick and easy from a small device.
Rethink Discovery
We created a strategy to make exploration interesting and engaging. Color finders, trend filters, and interactive groupings make finding the perfect shade fun and intuitive.
Content with Purpose
Step-by-step guides and tutorials were integrated into the experience, blending inspiration with product discovery as a foundation for DIY content.
The Results
Project Highlights
Mega Menu
More than just a navigation, it’s a discovery hub. Users can explore products, trends, new collections, and news all in one place, turning a simple menu into a key brand touchpoint.
Landing Page
Built for discovery, not just browsing. The landing page lets users explore Sally Hansen’s collections, products, and colors in multiple ways, encouraging play, curiosity, and deeper brand engagement.
Color Discovery
A playful and accessible way to explore the full range of shades and finishes. Designed to make color selection easy, inspiring, and fun for every user.
Predictive Search
A smart discovery hub connecting products, trends, and DIY. Always accessible through a sticky interface, keeping navigation quick and exploration effortless.
Wishlist
A simple, no-account wishlist that lets users save their favorite colors, products, and future DIY inspirations for easy access anytime.
Similar Projects
Invest at the right stage
Launching
Built for small teams who need to move fast, and validate their product on the market.
Essentials only. Launch a branded store or landing page that converts and gets your idea out fast.
Growing
For teams that have outgrown their current site and need a scalable solution to support future growth.
Scale your product or take the next step with a custom website that is built to grow with you.
Enterprise
For large teams that need robust, flexible solutions that have complex requirements.
We design scalable e-commerce platforms with modular systems and tailored solutions for global markets.