Kylie Swim
Kylie Swim required a dedicated drop collection launch page that captured the brand’s summer energy while maintaining the Kylie brand system.
Year
2022
Project
Global Drop Collection Launch
Scope
Landing page design and campaign support
Industry
Fashion, Swimwear
Highlights
- Campaign landing page design
- Drop collection UX flow
- Mobile-first layout
- Brand-consistent design system
Briefing & Challenges
Client Brief
“We need a landing page for the Kylie Swim drop that feels like summer, drives urgency, and fits within the existing Kylie brand system.”
Challenges
- Creating urgency for a limited drop
- Fitting within existing brand guidelines
- Fast turnaround for seasonal launch
Our Approach
Drop-first UX
The entire experience was designed around the drop model – urgency, limited availability, and fast checkout.
Brand consistency
While the swim line has its own vibe, we ensured it lived within the broader Kylie brand ecosystem.
Speed to launch
Rapid design and implementation to meet the seasonal launch window.
The Results
Project Highlights
Hero Experience
A bold, immersive hero that sets the tone for the entire collection and drives immediate engagement.
Quick Purchase Flow
Streamlined product selection and checkout designed for impulse purchases during a drop.
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