Digital experiences built for performance + scale

Catching Theo

UI/UX DesignDevelopment

Catching Theo needed a modern e-commerce platform for their drop collection launches, combining streetwear aesthetics with smooth shopping functionality.

Year

2022

Project

Drop Collection Launch

Scope

E-commerce design and custom Shopify development

Industry

Fashion

Highlights

  • Custom Shopify theme
  • Drop collection functionality
  • Mobile-first design
  • Brand-driven visual system

Briefing & Challenges

Client Brief

We want a site that matches our streetwear energy and can handle drop launches without breaking.

Challenges

  • High-traffic drop launches
  • Bold brand identity translation to digital
  • Mobile-first shopping experience

Our Approach

Drop-ready architecture

Built to handle traffic spikes during limited drops with fast load times and smooth checkout.

Brand-forward design

Every element reflects the brand’s streetwear aesthetic while maintaining usability.

Mobile commerce

Designed for the mobile-first audience that drives streetwear purchases.

The Results

Project Highlights

Drop Mechanics

Countdown timers, limited stock indicators, and urgency-driven UX patterns designed for hype drops.

Collection Pages

Visual-first collection layouts that let the product photography speak while keeping navigation intuitive.

Similar Projects

Invest at the right stage

Launching

Built for small teams who need to move fast, and validate their product on the market.

Essentials only. Launch a branded store or landing page that converts and gets your idea out fast.

From €10k~ 2 months
Launch with Us

Growing

For teams that have outgrown their current site and need a scalable solution to support future growth.

Scale your product or take the next step with a custom website that is built to grow with you.

From €30k~ 3 months
Scale with Us

Enterprise

For large teams that need robust, flexible solutions that have complex requirements.

We design scalable e-commerce platforms with modular systems and tailored solutions for global markets.

From €60k~ 6 months
Explore our Solutions

Now booking for Q2 2026

Want to build a website with us?

Schedule a 30-minute call to see if we are a good match.

We are the Rebeccas – founders of Build Build Studio, and together with our in-house team and close collaborators, we will work with you from start to finish.
Mo – Fr: 9AM–5PMGMT+1 --:--

Build Build GmbH
Eggerthgasse 8/1b
1060 Vienna
Austria

We only participate in paid pitches.

Email us

Join the team

+Freelance Frontend Developer
+Freelance UI/UX Designer
We are not currently hiring, but we are always happy to expand our network of creative collaborators, send us your portfolio to: jobs@samesame.studio

Creative Consulting

Are you a creative looking to start, or grow a creative business? We offer workshops, consulting, and mentorships.

Got to Build Build CC

Community

We do not have active social channels right now, but you can check out our recent work here or chat with us on Discord.

Join our Discord
Loading live availability...