01
Discovery-led repositioning
Sally Hansen shifted from a product catalog into a content-led DIY beauty discovery platform.
Website Redesign
Website redesigns that protect momentum and make the system easier to run
A redesign should do more than refresh the look. We rebuild the structure, templates, performance, SEO foundations, and content workflows so the site is clearer for customers and easier for your team to operate.
Proof we bring to redesigns
02
B2B clarity
Creaform Engineering reorganized technical services around buyer search paths, not internal structure.
03
Operational rebuilds
Main Light rebuilt rental and used-sales flows so the website matched how the business actually sells.
Best for
- 01Teams with a site that no longer matches the business
- 02Brands planning a replatform, migration, or major content update
- 03Companies that need stronger conversion paths and better maintainability
Common problems we solve
Customers cannot quickly understand who the website is for.
The site looks dated, but the deeper issue is structure and workflow.
A migration could damage search visibility if redirects and metadata are missed.
Where redesign work fits best
Good fit
- 01Your website no longer matches your offer, audience, or growth stage.
- 02The redesign needs structure, CMS, SEO, and launch planning, not just visuals.
- 03You need to protect search visibility during a migration or relaunch.
Not a fit
- 01You only want a cosmetic refresh with no content or structure work.
- 02You cannot review existing analytics, pages, or business goals.
- 03You need speculative redesign concepts before paid discovery.
What we rebuild
Positioning, IA, page map, navigation, and content structure
Homepage, service, product, case study, and conversion templates
Redirect planning, metadata transfer, sitemap coverage, and launch QA
Design system, component library, CMS rules, and documentation
How the project moves
01
Audit what exists
Review pages, analytics, search visibility, content gaps, technical debt, and operational pain points.
02
Redesign the system
Shape clearer positioning, page templates, navigation, proof, CTAs, and CMS workflows.
03
Launch with safeguards
Handle redirects, metadata, QA, performance checks, and documentation before handoff.
Relevant redesign work
View redesign work
Website redesign FAQ
Do you preserve SEO during redesigns?
Yes. Redirects, metadata, sitemap coverage, canonical rules, and crawl checks are part of redesign planning.
Can you redesign without changing platforms?
Often, yes. We decide whether to improve the current stack or rebuild based on technical debt and team needs.
What do you need before starting?
Current URLs, analytics access if available, business goals, content priorities, timeline, and known blockers.
Redesign the system, not just the surface.
Share the current site and what no longer works. We will help identify whether the issue is positioning, UX, CMS, SEO, or stack.